Search Marketing Is Not About You
Image by agentbillo via Flickr If you are like most people, you do marketing by telling everyone about your products. The problem is that, on the Internet, that’s sometimes the last thing that people...
View ArticleSearch marketing gets specific
Image by Ivan Walsh via Flickr When someone asks you what keyword you most want to be #1 for, how many words is it? For most people, the answer is one. We all know the one-word query that we’d love to...
View ArticleWhy you think you have nothing to say
Image by DavidErickson via Flickr Do you write a blog? Tweet? Post videos on YouTube? Do you do anything to spread your knowledge to your customers? Most people don’t, and when I ask why, they say,...
View ArticleIs Your SEO Strategy to Barely Avoid Spamming?
Image via Wikipedia When you drive your car, do you set out to go as fast as possible without getting a speeding ticket? So, you might judge that you can go 10 miles per hour above the limit without...
View ArticleWhat are you optimizing your pages for?
Image by liewcf via Flickr SEO, as you know, stands for Search Engine Optimization, and you might rightly expect that SEO is about optimizing pages to appeal to search engines. And you’d be right....
View ArticleHow do you know what is search spam?
Image by Grumbler %-| via Flickr Most people try to play by the rules, but I got a question last week as to exactly what the rules are. I think that’s the wrong question. The rules for what...
View ArticleDo Your SEO Tactics Work for Everyone?
Image via Wikipedia In my speech at SMX Stockholm today, I challenged the audience of mostly search professionals to think about what they are doing, whether it breaks the search engines’ rules or...
View ArticleSEO Grows Up
Image by IvanClow via Flickr If you’ve worked in Search Engine Optimization for a long time, as I have, you’ve watched it grow from a baby into its awkward teenage years, but you know that there is...
View ArticleWhat’s the most important marketing skill for 2011?
Image by Getty Images via @daylife Let’s suppose I gave you a quiz and asked, “Which of the following is the most important skill for online marketing in 2011? Is it social media marketing? Search...
View ArticleMarketing is so much more than advertising
(Image credit: Getty Images via @daylife) My wife and I had dinner with a couple we know not long ago and during the meal, the topic shifted to our respective jobs. The folks we were with are both...
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